Many B2B companies still think SEO is all about stuffing keywords or building links. But Google has changed a lot. Ranking today depends more on how helpful, fast, and trustworthy your website is.

At Digivero, a trusted SEO company in India, we help B2B tech brands rank better by focusing on what really matters—not just what worked 5 years ago.

Here are 7 things Google cares about when deciding who shows up at the top of search results.

At Digivero, we’ve seen firsthand how B2B search behaviour has evolved—and why your strategy must evolve with it.

1. Website Speed and Mobile Experience

Google wants users to have a smooth experience. If your website is slow or doesn’t work well on mobile, it will affect your ranking.

We help brands make their websites faster and more mobile-friendly to boost search rankings.

2. Real Expertise, Not Just Repeated Words

Just using the same keywords again and again doesn’t help anymore. Google wants content that shows you know your topic.

At Digivero, we focus on writing clear, helpful content that proves your expertise.

3. Trust & Brand Reputation (E-A-T)

Google checks if your brand is trustworthy. Things like client reviews, expert authors, and even media mentions help build credibility.

We guide brands in building content that shows real experience and trust.

4. Special Tags for Google (Schema Markup)

Adding a special type of code (called schema) helps Google understand your content better. It also helps you appear in extra features like FAQ boxes on search results.

We add schema tags so your website can stand out.

5. How Visitors Use Your Website

Google watches what people do after clicking on your site. If they stay longer and engage more, it’s a good sign your content is useful.

Our SEO strategies focus on keeping your visitors interested and solving their problems.

6. Clear Navigation and Smart Linking

Google likes websites that are easy to move around. Internal links (linking between your own pages) help users—and search engines—find content easily.

We create content journeys that guide visitors from interest to inquiry.

7. Location-Based SEO for Better Trust

Even B2B brands benefit from showing up in local searches. If someone looks for SEO services in Mumbai, your presence needs to be there.

We make sure your business shows up where your customers are looking—city-wise and industry-wise.

In Short: SEO is More Than Just Keywords

SEO in 2025 is all about being helpful, fast, and trustworthy. At Digivero, we use smart and simple strategies to help B2B brands grow through search—without confusing jargon or fake promises.

Whether you’re searching for affordable SEO services in India or want an SEO expert in Mumbai to take charge, we’re ready to help.